My Own Institution

Segment Corporation

As part of my research I was asked to create my own institution. My institution is Segment Corporation. The name doesn't have any connotations, it was just something I thought sounded original and current. I designed the logo myself by using just basic shapes on powerpoint.When doing my research into other institutions I found it hard to find a institution which represented regional magazines in my region. However Johnston Press who owns the brand ETC is the only researchable institution. This institution however is my answer to the lack of regional institutions. I decided to make the institutions name something which isn't exactly obvious to what it owns brand wise, the main reason being Id like to think that my institution would be diverse and offer many different types of media to the region of the North East.My institution is a small regional company and is run from a office. My institution publishes small independent films, Independent magazines/newspapers for example the type you'd find on buses and metros for free. All these products can be found in the North East region.